The goodness of spice
The freshest and finest whole spices grown, hand picked and sold by Pure Spice. In coming up with a brand identity, Pure Spice was our choice. It is self-descriptive of what the product is about and it’s simple, functional and memorable.
While designing the logo, the first thing that came to mind was the Indian spice box (Masala Dabba), the kitchen essential used through generations. The spice box is the most efficient and functional way of storing and accessing spices during cooking. Every spice you need in one place. Each dot of the logo is a graphic representation of one of the essential spices stored in the little bowls inside a spice box.