Sunshine in a bottle
Communicating the benefits and joys of Planter’s Treasure began with the idea of capturing the essence of sunshine in a bottle, and the special bond shared by the farmer and his land.
Nestled in the rustic countryside of Nellimattom in Idukki, Planter’s Treasure is a homegrown brand that produces and sells hand-pressed, passion fruit juice, concentrates and preserves. The logotype and brand patterns are inspired by the warmth of a summer’s day. Clear bottles with checkered yellow and white caps exude memories of comfort and playful views of peek-a-boo days in the sun.
The eye-catching yellow-checkered design on the bottle caps became the brand’s distinguishing identity and has been used as the common pattern for most of the packaging.