Cross Currents

Branding, Collateral

Maritime Trading

Global Reach

Cross Currents is a multi product, trading and service company with a strong presence in markets around the world. The name signifies flexibility and agility in the ever-changing global market scenario. The logo was created through the convergence of the letter ā€˜Cā€™, the first in both words of the brand name. Tones of blue and green were used, representative of the maritime trading theme. Converging forms of the letter C and their juxtaposition bring dynamic fluidity to the logo and lends itself to an azure three-dimensional visual.